If you're seeking to promote yourself or your new business on a limited budget, you probably cannot afford the benefit of hiring a public relations agency to work on your behalf - at least not in the beginning.

You've probably spent considerable money to get to the point of your grand opening or new product release, which could easily fail if nobody cares that you exist.

With online press release one can simply reach the significant online community. PR web-sites offers article submission database of free content and reprint articles. Publishers, who are in quest of free reprint articles and the business community who wants to shoot their business, can make best use of this significant resource to enhance their marketing weapon.

Write a Press Release - Submit an article to PRWeb about a newsworthy topic relating to your website. This will bring in a small amount of traffic, however, if you pay to upgrade your Press Release submission, you will get a significantly higher amount of traffic coming in. This upgrade can be anywhere from $30-$80 or more to bring in more traffic. The majority of the traffic comes in throughout the next month after your Press Release is distributed.

A well-written, attention grabbing news story could land you a lot of new customers. It should be no longer than one page in length and include photos if available. In order for your press release to get published, you must have an interesting angle or be participating on something noteworthy. A new business opening is interesting, but isn’t likely to garner a lot of continued attention. But, a new business who is providing a contest with free entries may do the trick. If you are a photographer, offer a free photo package to the winner. If you own a website, allow visitors to enter their e-mail address for a chance to win a free prize package or something relevant to your business. Everyone likes free stuff and if you give your customers what they want, they will be back for more.

Web promotion can perhaps best be utilized through successful positioning on internet search engines. By making sure that your website content is rich with information, links and updated information, search engines will be more likely to position your site among the top ranks. In addition, a descriptive website will also find it’s way to the top. For example, if your business deals with collectibles, make sure that your content is rich in keywords dealing with collectibles and the product line that you offer. Avoid stuffing keywords, but make sure that your website clearly indicates it’s subject matter.

And as with search engine submission, you don't need to submit to every single search engine out there, you just need to get picked up by a couple and the rest follow. The same is true for submitting press releases, and PRWeb.com is the Google of the press release distribution services.

Submit Well

Once you have a quality press release you need a quality submission service to reach a broad audience. You need to know that you’ll get what you are paying for. PR Newswire is great, reliable and has great coverage. Their fees are fair and accessible. Since this is not an article advertising PR Newswire, I’ll include other options too: Eworldwire, PR Web, Submit Express and so on. Just type “press release submission” in any search engine and you’ll find plenty of press release submission services, some of them even free.

Read About Internet Marketing Also Read About Press Release Submission and Internet Press Release

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